The Big Shift by Eric Lanigan

The Big Shift

Seriously level up your motivation.


[NEW! Pay What You Can is here! See below for details!]  

The Big Shift course takes you through a four week process of self-understanding that has your blocks and resistance fall away. It leaves you feeling clear and motivated to take the actions that will create what you REALLY want. 

Here's how it works:
  • First, we create a daily check-in habit that simply and elegantly focuses your attention on your emotions and existing motivations. 
  • Second, we discover new levels of clarity around your existing patterns by developing your capacity to look directly at the moment-to-moment experience of your actions. 
  • Third, we tie all of the collected experiential data you gather to a conceptual understanding of what I call The Big Shift. The Big Shift is the transition from looking outside yourself for motivation, meaning, and worth to looking within. 
Once you make this shift you're no longer focusing your energy on what others think of you, and you become free to do what you really want to do.

I'm so excited about this course, it really is the most concise and effective approach to creating a transformational shift in motivation that I've come across. I know it will have a huge impact in your life.

If you have any questions at all, don't hesitate to reach out: Learn more about me at
“We are all living in cages with the door wide open.” -George Lucas

Course Components:

  1. Course Content- All of the course content is available both in text form and unabridged audio form. You can pretty much take the course while you commute! Access forever
  2. Group Calls- While you can go through the course on your own, most people find they get a lot more out of the course with a weekly group call. There are 5 hour-long calls for the course, one as an introduction and to go over the Introduction content, and then one for each of the 4 weeks of the course. Access to one set of group calls (see below for available cohorts).
  3. Graduate Coach- Having a weekly group call is great, but one call a week doesn't always leave you with all the answers you're looking for. We have a wonderful group of former Big Shift students (who we call Graduate Coaches) that volunteer to support new groups of students. You'll have one assigned to your group who will be on the group calls with you and who you'll have 15 minute one-on-one calls with each week. They've been where you are (in the course at least) and they're dedicated to helping you get the core shifts the course offers. 

What people are saying about The Big Shift:

Jennifer Baker, Learning Coach/Founder, OIC Learning
"For the past couple of years I have been creating a plan to change my career path and have been struggling with a general fear of failure and lack of direction.
I have read a couple of books hoping to find motivation and build my confidence, but didn't find any long-lasting support for real change.

When I read the description for The Big Shift, it seemed like the program would provide the specific guidance that I needed.  I was pleased to find it to be relevant, specific, and containing the support for long term behavior changes.

The part of this program that I personally found to be the most useful the call to action that's included. Eric's plan leads to the specific actions and changes that I needed to move forward with my plans.

I would recommend this program to anyone who wants to effect change but is stuck and not moving in the direction they would like."
Stefani Blazevic, Founder, Inflo HR
"Before The Big Shift I was knocking down all these things on my to do list, but I was forgetting what really mattered and what I really wanted. I was doing things, but I wasn’t focused, and as a consequence the actions weren't nearly as fulfilling as they could be. From taking the course I realized that taking actions on my checklist didn't mean anything; they were just check marks that gave me a five second boost of happiness that quickly faded away.

The key thing I was forgetting was how I was feeling. I wasn’t asking myself, “does this feel good, would I feel better if I did this?” I was just on auto-pilot going on with life’s daily nuances.

What changed, was it just that your actions felt more meaningful, or did you start taking action more consistently after the course?

When I get down to my real thoughts and what I truly want, it’s not so much a check list anymore – it’s a path to the life I want to live. Once that became clear the actions to realize that future became almost automatic."
Jeffrey Trull, Freelance Copywriter, Impactfully Media LLC 
"Before I started this course, I didn't really pay attention to how I felt. I just kept trying to force myself to do everything that I thought I "should" do. This not only left me feeling disappointed and beating up on myself, but also just less productive. From The Big Shift, I learned to focus on what I truly wanted to do with each day and worked within that. Instead of trying to force myself to do things I knew deep down I didn't really want to do, I trusted myself to feel into what I wanted to do and let that guide my actions. A lot of questions arose along the way, but Eric and The Big Shift Community helped answer those and supported me in overcoming some of the difficulties I felt in transitioning to this new approach to life.

I enjoyed The Big Shift because it focuses so much on experience over concepts. I'm a recovering personal development junkie, and I've always searched for new concepts to help me be better, happier, and more productive. But this never worked. With the Big Shift, I actually tried new things and paid attention to how I felt. With this, I learned from experiencing the change rather than just trying to work through theory in my mind. These experiences have proved invaluable.

I'd recommend the Big Shift for anyone who's facing resistance in something they want in their lives and feels like they've tried things that haven't worked. The Big Shift is truly unique compared to any course I've taken, and there’s no doubt it’s had a positive impact on my life."

Cohort Groups

These are the cohort groups immediately available for registration. When they fill up they will be marked off. If you'd like to participate, but can't regularly make one of the available times, you will have the ability to request a cohort meet at a time when you are available instead of registering for one listed here. 

November (5 weekly calls starting Monday, Nov 5th or Thursday, June 28th; Registration Ends: Wednesday, June 20th)

As we slow down for the holidays there will be one online section of The Big Shift in November:
  • Tuesdays @ 12PM ET
We're also offering one or two in person sections in Cleveland, OH. Please e-mail Eric at to reserve your spot in those. 

Pay What You Can

To make The Big Shift course available to everyone, I'm temporarily employing a pay what you can model. This lets you pay the full $300 if you're able to, or lower amounts of $150 or $60. Please use the links below to pay what you can.

Pay $300 (and give a scholarship*)
Pay $150 (-$150)
Pay $60 (-$240)

*One scholarship slot will be opened up for each person paying the full $300. If you pay the full $300, you may receive a thank you note from someone who's used the scholarship slot you've created.

Full Scholarships
For a few (including some international students), even $60 US may not be possible. If that's you, and you'd like to apply for a scholarship, you can do that here. Scholarships are limited.

Our Mission

As I’ve envisioned the course and the supporting community, one question has stayed with me, 

What if everyone was intrinsically motivated?
What would the world look like if people stopped chasing external solutions to feeling like they aren’t enough?
How quickly would the world around us change if people stopped running from their emotions?

Of course, not everyone will take this course, but you might.

What if you did what you really wanted to do? I don’t mean impulsive reactions to your moment-to-moment emotions, but acting from your deeper desires: the drives that only come into focus when you’re feeling great and connected to what’s meaningful in your life. What if you were able to find that connection all the time?

The answers I get when I entertain the earlier questions inspire me. Likewise, imagining what you might do if you clarified and acted on your deeper desires may inspire you. That feeling of inspiration is sincere, it's the true light at the end of the tunnel. But it's not an "end" to get to in the sense of achieving some external thing. It's a way of continually acting in alignment with what feels good and right in the real circumstances of your life.

Self-worth isn't something you get to, it's an ongoing process of knowing what you want to do in your circumstances and doing it. The result of this is living a life that just feels right- right to the point that you naturally stop comparing your life with others'.

I created The Big Shift and The Motivation Network to help everyone cultivate this self-connection, because I know that when people have this connection they start acting to create, serve, and connect with others. Why? Because when you feel great, you want to share that great feeling. That's just how life is. And unfortunately, right now as a culture, we feel less connected and lonelier than ever before. 

What's included?

Video Icon 20 videos File Icon 11 files Text Icon 70 text files


Getting Started
[Step 1] Join The Motivation Network (5 min)
[Step 2] Starting Assessment (12 min)
[Step 3] Introduce Yourself In The Motivation Network (5 min)
[Step 4] Getting Ready For The First Call
In Dedication
Intro to the Introduction
Unabridged Audio for the Introduction
27 mins
The Two Problems
Two Main Blocks to "Knowing What to Do"
1- Shoulds
2- Looking to the Past or to the Future
The Three Pillars of "Knowing What to Do"
What's Needed to Actually "Do It" (Part 1)
What's Needed to Actually "Do It" (Part 2)
1- Self Connection in This Moment
2- Maintaining the Connection
Unabridged Audio for the Introduction
27 mins
The Three Pillars of "Doing It"
Introduction "Quiz"
Getting Ready for Week 1
Week 1 - Self Awareness
Unabridged Audio for Week 1
19 mins
Intro to Week 1
Wipe the Slate Clean
Daily Check-In
Digging With the Check-In
This Works for Everyone
Three Keys to Developing Self Awareness
1- Get Into Your Body and Feel
2- Take Imperfect Action
3- Use Intentions (Rather Than Goals)
Week 1 "Quiz"
Unabridged Audio for Week 1
19 mins
Check-In Worksheet (PDF)
154 KB
Week 1 Day 1 Check-In: Diving Into the Check-In
12 mins
Week 1 Day 2 Check-In: Wiping the Slate Clean
9 mins
Week 1 Day 3 Check-In: Getting Into Your Body and Feeling
10 mins
Week 1 Day 4 Check-In: Imperfect Actions
12 mins
Week 1 Day 5 Check-In: Intentions
12 mins
Week 2 - Self Honesty
Taking Time to Reflect on Week 1
Unabridged Audio for Week 2
28 mins
Intro to Week 2
Developing Honesty
Using the "Enhance Button" On Truth.
Two Levels of Feeling Bad
Moving Through Guilt and Shame
Two Levels of Feeling Good
Don't Cheat Yourself
Keys to Honesty
Note to Those Who Feel Numb
Breaking Free From Distractions
Distraction Assessment
Using Distractions as Signals
Week 2 "Quiz"
Unabridged Audio for Week 2
28 mins
Week 2 Day 1 Check-In: Enhancing Honesty
11 mins
Week 2 Day 2 Check-In: The Two Levels of Feeling Bad
10 mins
Week 2 Day 3 Check-In: The Two Levels of Feeling Good
11 mins
Week 2 Day 4 Check-In: Distractions
8 mins
Week 2 Day 5 Check-In: Feeling Numb
11 mins
Week 3- Self Acceptance
Taking Time to Reflect on Week 2
Unabridged Audio for Week 3
16 mins
Intro to Week 3
Reviewing the Basics
The Big Shift Explained With Tolkien
All That Is Gold Does Not Glitter
Not All Those Who Wander Are Lost
The Old That Is Strong Does Not Wither
Why We Learned to Look Outside Ourselves
Why We Continued to Look Outside Ourselves
Time Is Time
Week 3 "Quiz"
Unabridged Audio for Week 3
16 mins
Week 3 Day 1 Check-In: Rules
9 mins
Week 3 Day 2 Check-In: Why We Look Outside Ourselves
12 mins
Week 3 Day 3 Check-In: Objective vs. Subjective Reality
9 mins
Week 3 Day 4 Check-In: Why We Keep Looking Outside Ourselves
9 mins
Week 3 Day 5 Check-In: Time is Time
8 mins
Week 4- Finding Your Rhythm
Taking Time to Reflect on Week 3
Unabridged Audio for Week 4
16 mins
Intro to Week 4
Meaninglessness: The Good Reason You've Felt Stuck
Experience: The Alternative to Conceptual Meaning
What Happens When I Look and I Don't Find What I Want?
I Know What I Want and I Don’t Take Action
1- Do I Really Want to Do This?
2- What External Obstacles Are There to Taking Action?
3- What Internal Obstacles Are There to Taking Action?
All Blocks Come From Uncertainty
We REALLY Learn By Doing
We’re Complicated, and So Are Our Blocks
Just Listen
Week 4 "Quiz"
Unabridged Audio for Week 4
16 mins
Week 4 Day 1 Check-In: Meaninglessness
9 mins
Week 4 Day 2 Check-In: Conceptual vs. Experiential
9 mins
Week 4 Day 3 Check-In: "I know what I want, I'm just not taking action."
10 mins
Week 4 Day 4 Check-In: Just Listening
9 mins
Week 4 Day 5 Check-In: Next Steps
10 mins
Course Reflection and Feedback

Seriously level up your motivation.

Hi, I’m Eric! I spent the last 10 years studying approaches to personal growth. In doing so I came across a funny problem: most people who take courses or attend seminars revert to old patterns within 1-2 months. There's motivation out of the gate, but it doesn't stick.

I've created a course that solves this problem, which will help you
know what you want to do and do it


Who is this course for?

This is for anyone who's looking to develop stronger and more sustainable motivation. It is just as effective for those with "zero motivation" as it is for those who are just looking to fine tune it and tap into a greater sense of clarity and authenticity.

When does the course start and finish?

The course can start as soon as you sign up! Right after purchasing the course you'll be able to log-in and start on the material. To make it easy, I provide a clear 5 week plan that will guide you through each stage of the course from start to finish!

That said, most first-time participants find they get more out of the course by going through it with a group. Groups run on a monthly basis. For more details on the groups, scroll up to the Cohort Groups section. 

How do I buy and what happens once I purchase?

Once you purchase, you'll choose a password and get instant access to the Introduction and Week 1. 

Right as you start into the material you'll be prompted to sign up for a group to go through the course with. This will put you on weekly calls where we'll dive into the material more deeply to make it relevant to the intricacies and circumstances of your life. 

After you complete your pre-course check-in you'll find an invite to join The Motivation Network- the community of current students and graduates who are all working to support each other to living more bold, full, and self-connected lives.